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Cross-Cultural Technology DesignCreating Culture-Sensitive Technology for Local Users$
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Huatong Sun

Print publication date: 2012

Print ISBN-13: 9780199744763

Published to Oxford Scholarship Online: May 2012

DOI: 10.1093/acprof:oso/9780199744763.001.0001

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Approaching Culture in Cross-Cultural Technology Design

Approaching Culture in Cross-Cultural Technology Design

(p.3) 1 Approaching Culture in Cross-Cultural Technology Design
Cross-Cultural Technology Design

Huatong Sun

Oxford University Press

This chapter explores why action and meaning is unintegrated in cross-cultural technology design from the angle of culture. It first assesses the status of culture in cross-cultural design practices; discusses how narrow representations of local culture result in poor user experience of localized technologies; and reviews the movement of capturing local culture from the surface to its core with case studies of three approaches commonly adopted in cross-cultural design—DOs and DON’Ts, cultural dimensions, and structured fieldwork methods. To further contextualize the discussion, it examines the complex interactions between culture, technology, and design in a contemporary situation and develops a position for technology design that attends to both instrumentality and social circulation. Built on that, this chapter establishes a dialogic view of culture as a semantic space that connects action and meaning and describes local culture as the dynamic nexus of contextual interactions for requirements gathering in cross-cultural design practices.

Keywords:   culture, technology, design, globalization, localization, cultural dimensions, fieldwork methods, contextual design, requirements gathering, water hyacinth effect, semantic space, dialogic

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