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Cross-Cultural Technology DesignCreating Culture-Sensitive Technology for Local Users$
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Huatong Sun

Print publication date: 2012

Print ISBN-13: 9780199744763

Published to Oxford Scholarship Online: May 2012

DOI: 10.1093/acprof:oso/9780199744763.001.0001

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Future Directions

Future Directions

(p.237) 11 Future Directions
Cross-Cultural Technology Design

Huatong Sun

Oxford University Press

This concluding chapter suggests future directions for the research and practice of cross-cultural technology in a glocalization age. Centering on a dialogical approach, it analyzes what the cross-cultural design community could learn from the user localization efforts to design for, invoke, nurture, encourage, support, and sustain culturally localized user experience —the consummate experience—for emerging technologies. It studies the characteristics and value as well as the role and functions of user localization in a technology’s whole design, production, and use cycle and discusses how to route those user efforts into the design process to better address user needs and expectations in this rising participatory culture. Real-world examples are supplemented to further the discussion beyond the case study when needed.

Keywords:   cross-cultural design, culturally localized user experience, clue, dialogicality, glocalization, mobile messaging, emerging technologies, user localization, design process, participatory culture, uptakes, cultural consumption

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