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Cross-Cultural Technology DesignCreating Culture-Sensitive Technology for Local Users$
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Huatong Sun

Print publication date: 2012

Print ISBN-13: 9780199744763

Published to Oxford Scholarship Online: May 2012

DOI: 10.1093/acprof:oso/9780199744763.001.0001

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User Experience in Global Context

User Experience in Global Context

(p.29) 2 User Experience in Global Context
Cross-Cultural Technology Design

Huatong Sun

Oxford University Press

This chapter explains why it is necessary and important to have a holistic vision of user experience for integrating action and meaning in cross-cultural design. Following Chapter 1, Chapter 2 continues to review the unintegrated situation of cross-cultural technology design from the angle of usability and user experience. It maintains that the narrow conceptualization of usability that only focuses on action in technology design practices, is complicated by the narrow representations of culture that just reflect static meaning, resulting in a disconnect between action and meaning in cross-cultural design. This chapter first examines the usability concept and traces the conceptual movement from usability to user experience for a broader vision. Then it surveys cross-cultural usability research and practices and probes into the disconnect between action and meaning in technology design.

Keywords:   usability, usability engineering, context of use, consumption, developer localization, user localization, user experience, cultural usability, cross-cultural usability

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