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Cross-Cultural Technology DesignCreating Culture-Sensitive Technology for Local Users$
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Huatong Sun

Print publication date: 2012

Print ISBN-13: 9780199744763

Published to Oxford Scholarship Online: May 2012

DOI: 10.1093/acprof:oso/9780199744763.001.0001

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Integrating Action and Meaning into Cross-Cultural Design

Integrating Action and Meaning into Cross-Cultural Design

(p.55) 3 Integrating Action and Meaning into Cross-Cultural Design
Cross-Cultural Technology Design

Huatong Sun

Oxford University Press

A holistic vision of user experience is essential for integrating action and meaning in cross-cultural design. This chapter answers the questions How and What in developing a holistic view of user experience. It first explains how this holistic view of user experience forms and functions by bringing in three strands of practice theories—activity theory, British cultural studies, and genre theory—to investigate a dual mediation process in technology use and to study affordances emerging through use. It then advances a methodology for analysis and design in cross-cultural design, Culturally Localized User Experience (CLUE). The CLUE approach highlights the praxis of use, i.e., user localization that makes a usable technology meaningful to an individual. Seven defining features of CLUE are outlined to describe what the framework of CLUE is. This chapter lays the foundation for the presentation of use cases and the development of the CLUE framework in later chapters.

Keywords:   culturally localized user experience, activity theory, british cultural studies, genre theory, context, mediation, articulation, circuit of culture, affordance

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