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Cross-Cultural Technology DesignCreating Culture-Sensitive Technology for Local Users$
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Huatong Sun

Print publication date: 2012

Print ISBN-13: 9780199744763

Published to Oxford Scholarship Online: May 2012

DOI: 10.1093/acprof:oso/9780199744763.001.0001

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Brian's Story: Conversations Carried through My Fingers

Brian's Story: Conversations Carried through My Fingers

(p.147) 7 Brian's Story: Conversations Carried through My Fingers
Cross-Cultural Technology Design

Huatong Sun

Oxford University Press

This chapter explores the complexities of local culture beyond the models of cultural dimensions with an American user case. It studies American graduate student Brian’s texting use for coordinating with friends and examines how a precedent genre (instant messaging) shaped the local use of a new technology (text messaging) and the perception of the writing practices engendered (i.e., text messages as conversations) in the American context. It shows that the complexities of designing for culturally localized user experiences cannot be accomplished by only studying cultural dimensions.

Keywords:   cross-cultural design, cultural dimensions, mobile messaging, instant messaging, aim, gender, instrumental affordance, social affordance

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