Jump to ContentJump to Main Navigation
Cross-Cultural Technology DesignCreating Culture-Sensitive Technology for Local Users$
Users without a subscription are not able to see the full content.

Huatong Sun

Print publication date: 2012

Print ISBN-13: 9780199744763

Published to Oxford Scholarship Online: May 2012

DOI: 10.1093/acprof:oso/9780199744763.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 24 November 2020

Mei's Story: “Idioms Solitaire” between Sports Fans

Mei's Story: “Idioms Solitaire” between Sports Fans

(p.167) 8 Mei's Story: “Idioms Solitaire” between Sports Fans
Cross-Cultural Technology Design

Huatong Sun

Oxford University Press

This chapter explores the complexities of local culture beyond the models of cultural dimensions with a Chinese user case. It regards Chinese graduate student Mei’s late night message exchanges as a new form of fan innovation and a literacy practice. In comparison to Brian’s orality practice in the previous chapter, this chapter discusses how different cultural preferences lead to different use and genre patterns of text messaging and contribute to different meanings. It exemplifies the dialogical nature of technology in cross-cultural technology design and illustrates many factors, other than cultural dimensions, contributed to this particular local use. Meanwhile Mei’s case also epitomizes the importance of “constructive subjectiveness” in technology design as her identity as a sports fan was a driving force in her creative way of using and localizing a technology.

Keywords:   cross-cultural design, cultural dimensions, mobile messaging, fan culture, orality, literacy, constructive subjectiveness

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .