This book brings social movements into the study of market formation and industry growth. It starts from the observation that while wind power stands out as a renewable energy success story in some countries and regions, it has failed to reach its true potential in many countries and has had an uneven global development. The book offers an interpretation that differs from the dominant technological and economic perspectives. It develops a model that argues that the development of the wind energy industry is influenced by interactions between the environmental movement, the social context, and ... More

This book brings social movements into the study of market formation and industry growth. It starts from the observation that while wind power stands out as a renewable energy success story in some countries and regions, it has failed to reach its true potential in many countries and has had an uneven global development. The book offers an interpretation that differs from the dominant technological and economic perspectives. It develops a model that argues that the development of the wind energy industry is influenced by interactions between the environmental movement, the social context, and natural resources. The model identifies three main pathways through which the environmental movement influences the development of the wind energy industry. The first pathway is the influence that environmental activists and organizations have on energy policymakers' decisions to adopt and implement pro‐renewable energy policies. The second pathway is the influence that environmental groups and activists have on energy consumers. The third pathway is the influence of the environmental movement on energy professionals. The empirical study combines quantitative and qualitative analyses. Case studies focus on Canada, Denmark, Germany, Spain, the United Kingdom, and the United States. The conclusion argues that environmentalist “global winds of change” are almost as important as the atmospheric winds for the development of the wind energy industry around the world. It also presents a few implications for future studies of industry creation and energy sector growth.