Jump to ContentJump to Main Navigation
The Science of Web Surveys - Oxford Scholarship Online
Users without a subscription are not able to see the full content.

The Science of Web Surveys

Roger Tourangeau, Frederick G. Conrad, and Mick P. Couper


This book provides a thorough review of the authors’ own research and other empirical evidence on Web surveys, taking a total survey error perspective. That perspective distinguishes several major sources of error in survey estimates, including sampling and coverage, nonresponse, and measurement issues. Because Web surveys are often used in combination with more traditional modes of data collection, the book also provides a model of the errors arising from mixed mode surveys. In its discussion of sampling and coverage, the book assesses the effectiveness of statistical procedures designed to r ... More

Keywords: coverage error, interactivity, Internet surveys, mixed modes, measurement error, nonresponse error, usability, Web surveys

Bibliographic Information

Print publication date: 2013 Print ISBN-13: 9780199747047
Published to Oxford Scholarship Online: May 2013 DOI:10.1093/acprof:oso/9780199747047.001.0001


Affiliations are at time of print publication.

Roger Tourangeau, author

Frederick G. Conrad, author

Mick P. Couper, author