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The Heuristics Debate - Oxford Scholarship Online
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The Heuristics Debate

Mark Kelman


Researchers associated with the “Heuristics and Biases” (H&B) school and those who view heuristics as “Fast and Frugal” (F&F) problem-solving methods share much in common. They agree that people frequently and quite reasonably use heuristics, making factual judgments or reaching decisions about what actions best serve their ends without making use of all potentially relevant information or computational abilities. This book focuses, though, on the distinctions between the two schools. Echoing the conventional rational choice model, H&B researchers suggest that people make decisions by assessin ... More

Keywords: heuristics, heuristics and biases, fast and frugal heuristics, judgment and decision making, risk perception, preference elicitation, rational choice, Kahneman and Tversky, Gigerenzer

Bibliographic Information

Print publication date: 2011 Print ISBN-13: 9780199755608
Published to Oxford Scholarship Online: May 2011 DOI:10.1093/acprof:oso/9780199755608.001.0001


Affiliations are at time of print publication.

Mark Kelman, author
Stanford Law School
Author Webpage