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The Hybrid Media SystemPolitics and Power$
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Andrew Chadwick

Print publication date: 2013

Print ISBN-13: 9780199759477

Published to Oxford Scholarship Online: September 2013

DOI: 10.1093/acprof:oso/9780199759477.001.0001

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Hybrid Norms in Activism, Parties, and Government

Hybrid Norms in Activism, Parties, and Government

(p.187) 9 Hybrid Norms in Activism, Parties, and Government
The Hybrid Media System

Andrew Chadwick

Oxford University Press

Chapter 9 builds on the ethnographic approach of Chapter 8 but switches the focus to the fields of political activism, election campaigning, and government communications. It draws on fieldwork among party communication staff; communications staff working inside government departments and in the Prime Minister's Office in Number 10 Downing Street; the director of a prominent public relations company; and members of the renowned million-strong progressive political activist network, 38 Degrees. The chapter reveals how integrated divisions of labor between older and newer media practices are emerging in the daily work of actors in these fields, and how the different types of integration are sometimes bolstering and sometimes weakening the power of those whose dominance rests upon older broadcasting and print media practices.

Keywords:   norms, parties, government, activism, hybridity, media, practices, broadcasting, print, integration

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