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The Hybrid Media SystemPolitics and Power$
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Andrew Chadwick

Print publication date: 2013

Print ISBN-13: 9780199759477

Published to Oxford Scholarship Online: September 2013

DOI: 10.1093/acprof:oso/9780199759477.001.0001

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An Ontology of Hybridity

An Ontology of Hybridity

(p.8) 1 An Ontology of Hybridity
The Hybrid Media System

Andrew Chadwick

Oxford University Press

Chapter 1 outlines an ontology of hybridity; a way of approaching the study of the social world that moves us away from “either/or” thinking and toward “not only but also” thinking. It shows how this ontology of hybridity develops out of diverse and multidisciplinary strands in the social sciences and how the themes and dispositions of this body of research may, with appropriate theoretical and empirical development, generate new ways of exploring some of the classic concerns of political communication. Hybrid thinking also serves as a platform for understanding the three other central conceptual themes of this book: power, the idea of a system, and media logics, all of which are discussed in this chapter.

Keywords:   ontology, hybridity, political communication, media logics, power, system

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