Jump to ContentJump to Main Navigation
The Hybrid Media SystemPolitics and Power$
Users without a subscription are not able to see the full content.

Andrew Chadwick

Print publication date: 2013

Print ISBN-13: 9780199759477

Published to Oxford Scholarship Online: September 2013

DOI: 10.1093/acprof:oso/9780199759477.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 21 October 2020

All Media Systems Have Been Hybrid

All Media Systems Have Been Hybrid

(p.23) 2 All Media Systems Have Been Hybrid
The Hybrid Media System

Andrew Chadwick

Oxford University Press

Chapter 2 explores what hybridity has meant in practice throughout the history of media. This story goes back a long, long way, but this chapter focuses on some key developments since the fifteenth century. The chapter presents these neglected histories of media hybridity not only because previous interactions between older and newer media are interesting in their own right, but more importantly because history provides some important conceptual pointers which then go on to inform the contemporary studies that make up the rest of the book. Chapter 2 is not designed to be an all-encompassing traditional narrative history but serves as a revisionist account of intriguing episodes in hybrid media. It shows how the technologies, genres, norms, behaviors, and organizational forms of older and newer media have often been deeply intertwined, and how periods of important change have been shaped by continuities with the past.

Keywords:   media history, hybridity, technologies, genres, norms, behaviors, organizational forms, continuity

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .