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The Hybrid Media SystemPolitics and Power$
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Andrew Chadwick

Print publication date: 2013

Print ISBN-13: 9780199759477

Published to Oxford Scholarship Online: September 2013

DOI: 10.1093/acprof:oso/9780199759477.001.0001

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The Contemporary Contexts of Hybridity

The Contemporary Contexts of Hybridity

(p.42) 3 The Contemporary Contexts of Hybridity
The Hybrid Media System

Andrew Chadwick

Oxford University Press

Chapter 3 builds upon the themes of chapter 2 but goes beyond it to establish the contemporary context for the analyses of political communication that follow in chapters 4 to 9. This chapter sets the scene for these more detailed illustrations of the hybrid media system in Britain and the United States by focusing on the changing nature of audiences, shifting patterns of media use, the salient structural characteristics of broadcasting, newspaper, and online media, and the emergence of new hybrid forms of mediality.

Keywords:   contexts, audiences, broadcasting, newspapers, online, media usage, mediality, hybridity, Britain, United States

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