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The Hybrid Media SystemPolitics and Power$
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Andrew Chadwick

Print publication date: 2013

Print ISBN-13: 9780199759477

Published to Oxford Scholarship Online: September 2013

DOI: 10.1093/acprof:oso/9780199759477.001.0001

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The Political Information Cycle

The Political Information Cycle

(p.60) 4 The Political Information Cycle
The Hybrid Media System

Andrew Chadwick

Oxford University Press

Following chapter 3, the emphasis shifts toward deeper exploration of key events and processes that reveal the hybrid media system in flow. Chapter 4 proposes a new approach to political news making based on what is termed the political information cycle. The chapter examines the mediation of two extraordinary news events during the 2010 British general election campaign: the Bullygate scandal and Britain's first ever live televised prime ministerial debate. It shows how political information cycles are built on news-making assemblages that combine older and newer media logics. Using original data gathered during two intensive periods of live qualitative research, the chapter reveals how the hybrid mediation of politics now presents new opportunities for non-elite actors to mobilize and enter news production through timely interventions and sometimes direct, one-to-one, micro-level interactions with professional journalists.

Keywords:   political information cycle, news making, journalism, politicians, elections, televised debates, political scandal, assemblages, media

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