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Unruly Media – YouTube, Music Video, and the New Digital Cinema - Oxford Scholarship Online
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Unruly Media: YouTube, Music Video, and the New Digital Cinema

Carol Vernallis


This book argues that we’re on the crest of a new international, intermedial style in which sonic and visual parameters become heightened and accelerated. This audiovisual turn, driven by digital technologies and socioeconomic changes, calls for new forms of attention. Post-classical cinema, with its multiplot narratives and flashy style, fragments under the influence of audiovisual numbers and music-video-like sync. Music video, after migrating to the web, becomes more than a way of selling songs. YouTube’s brief and low-res clips encompass many forms and foreground reiteration, graphic value ... More

Keywords: Post-classical cinema, aesthetics, digital, soundtrack, music video, intermedial, audiovisual, technologies, the web, YouTube

Bibliographic Information

Print publication date: 2013 Print ISBN-13: 9780199766994
Published to Oxford Scholarship Online: September 2013 DOI:10.1093/acprof:oso/9780199766994.001.0001


Affiliations are at time of print publication.

Carol Vernallis, author
Stanford University