Jump to ContentJump to Main Navigation
Unruly MediaYouTube, Music Video, and the New Digital Cinema$
Users without a subscription are not able to see the full content.

Carol Vernallis

Print publication date: 2013

Print ISBN-13: 9780199766994

Published to Oxford Scholarship Online: September 2013

DOI: 10.1093/acprof:oso/9780199766994.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 15 January 2021



Unruly Media: YouTube, Music Video, and the New Digital Cinema

(p.3) Introduction
Unruly Media

Carol Vernallis

Oxford University Press

The Introduction begins with the problem of defining post-classical cinema, music video, and the YouTube clip. It advances definitions of these genres through consideration of stylistic features, length, budget, format, platform, production practices, and audiences. It also attempts to describe each genre’s current state of affairs in relation to its past, and to characterize the relations between these genres. Through consideration of specific examples, the Introduction suggests that accelerating rates of interpenetration and intertextuality will increasingly blur boundaries among platforms and genres. An overview of the book’s project and a description of individual chapters is included.

Keywords:   Post-classical cinema, aesthetics, digital, soundtrack, music video, intermedial, audiovisual, technologies, the web, YouTube

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .