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Unruly MediaYouTube, Music Video, and the New Digital Cinema$
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Carol Vernallis

Print publication date: 2013

Print ISBN-13: 9780199766994

Published to Oxford Scholarship Online: September 2013

DOI: 10.1093/acprof:oso/9780199766994.001.0001

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Digital Style

Digital Style

Francis Lawrence and Dave Meyers

(p.234) Chapter 11 Digital Style
Unruly Media

Carol Vernallis

Oxford University Press

This chapter addresses questions of music video authorship through an analysis of two directors. Dave Meyers’s work succeeds through semiotic overload, sometimes overturning viewers’ expectations about sexuality, gender, and race. In his “Bombs over Baghdad,” Outkast frolics among some of the most stereotypical images of blackness—gospel singers in purple robes, blaxploitation’s dancing heroines, even orangutans and chimpanzees. But perhaps Meyers’s imagery against these songs creates new meanings. Francis Lawrence’s classical and restrained attention to a song’s musical surface, on the other hand, and his concern with the history of visual representation within music video, provides a counterpoint to Meyers’s work.

Keywords:   Audiovisual, aesthetics, digital, popular music, music video, auteur, genre, Dave Meyers, Francis Lawrence

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