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Thrift and Thriving in AmericaCapitalism and Moral Order from the Puritans to the Present$
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Joshua Yates and James Davison Hunter

Print publication date: 2011

Print ISBN-13: 9780199769063

Published to Oxford Scholarship Online: May 2012

DOI: 10.1093/acprof:oso/9780199769063.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 09 August 2020

Saving for Democracy

Saving for Democracy

Thrift, Sacrifice, and the World War II Bond Campaigns

(p.380) 16 Saving for Democracy
Thrift and Thriving in America

Kiku Adatto

Oxford University Press

This chapter recounts the war bond campaign of the Second World War, illustrating a notion of thrift fully embedded in a social attempt to serve the greater good. Saving money was equated directly with service to the nation and was pitched as a duty of sacrifice to support the war effort. One of the central characteristics of this campaign was that it enabled everyone down to newspaper boys to participate in a society-wide thrift movement. As such, the World War II war bond effort put thrift in the service of democracy, both in the sense that it directly supported the war being fought for democratic ideals and in the sense that it allowed the participation of all sectors in the American war effort. This national ethic of collective thrift for the greater good largely died in the prosperity that followed World War II, and it has not been restored even during subsequent wars in the latter part of the 20th century.

Keywords:   Second World War, war bonds, thrift, democracy, war effort

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