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Navigating Environmental Attitudes$
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Thomas A. Heberlein

Print publication date: 2012

Print ISBN-13: 9780199773329

Published to Oxford Scholarship Online: January 2013

DOI: 10.1093/acprof:oso/9780199773329.001.0001

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Attitudes, Rivers, and Environmental Fixes

Attitudes, Rivers, and Environmental Fixes

(p.3) 1 Attitudes, Rivers, and Environmental Fixes
Navigating Environmental Attitudes

Thomas A. Heberlein

Oxford University Press

This chapter presents the idea of three fixes for environmental problems and shows how attitudes are fundamental to each. Attitudes are most important for the cognitive fix that requires information to both change attitudes and make these new attitudes lead to pro-environmental behaviors. Technological fixes that change the environment directly and structural fixes that change the situation influencing human behavior must also be consistent with attitudes in order to be implemented. The scientific study of attitudes is hampered by their invisibility. To better understand them it is useful to think of attitudes like rocks in a river that we cannot see, but, rather, we must infer from the patterns in the water that runs over them. Aldo Leopold, the wildlife ecologist and environmentalist, is introduced as a case study to understand environmental attitudes, how they change, and what they have to do with behavior.

Keywords:   Aldo Leopold, attitudes, attitude change, climate change, cognitive fix, pro-environmental behavior, structural fix, technological fix, three fixes

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