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Navigating Environmental Attitudes$
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Thomas A. Heberlein

Print publication date: 2012

Print ISBN-13: 9780199773329

Published to Oxford Scholarship Online: January 2013

DOI: 10.1093/acprof:oso/9780199773329.001.0001

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Thinking Beyond the Rim

Thinking Beyond the Rim

(p.161) 11 Thinking Beyond the Rim
Navigating Environmental Attitudes

Thomas A. Heberlein

Oxford University Press

This chapter completes our journey. As the sun goes off the river and the big rapids are behind us, we catch our breath, relax, and reflect, reviewing again four principles that help us understand attitudes: (a) direct experience, (b) identity, (c) consistency, and (d) specificity. Analysis of efforts to reduce energy consumption in Hood River Oregon, reduce water pollution in two Wisconsin lakes, and reduce crowding in the Grand Canyon show how social and natural sciences partner to solve environmental problems. Based on our understanding of attitudes and the lessons from these projects we can, perhaps, make progress toward realizing what Leopold called “the inevitable fusion” of knowledge about the human, plant, and animal communities.

Keywords:   The Grand Canyon, consistency, crowding, direct experience, energy conservation, identity, interdisciplinary, social science partnerships, specificity, structural fix, water pollution

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