The Seventies Evangelical Moment
The Seventies Evangelical Moment
The 1970s witnessed a boom in public evangelicalism, sometimes rendered “evangelical chic.” The process began with the Jesus Movement of the early 1970s and the Watergate crisis that soon followed. Celebrities as different as Bob Dylan and Larry Flynt embraced variations on a born-again theme. Marabel Morgan, Hal Lindsey, and other evangelical authors produced national best-sellers. Dean Kelley and Peter Berger grappled with the prospect that conservative Christianity was the wave of the future. When George Gallup Jr. declared 1976 the “Year of the Evangelical,” evangelicalism was a bona fide media phenomenon. Evangelicals responded in different ways to their new relevance. Such divisions did not dilute the influence of evangelicalism, though; they simply dispersed it.
Keywords: Jesus Movement, Watergate, Bob Dylan, Larry Flynt, Marabel Morgan, Hal Lindsey, Dean Kelley, Peter Berger, Gallup, Year of the Evangelical
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