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Taking Our Country BackThe Crafting of Networked Politics from Howard Dean to Barack Obama$
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Daniel Kreiss

Print publication date: 2012

Print ISBN-13: 9780199782536

Published to Oxford Scholarship Online: September 2012

DOI: 10.1093/acprof:oso/9780199782536.001.0001

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Innovation, Infrastructure, and Organization in New Media Campaigning

Innovation, Infrastructure, and Organization in New Media Campaigning

(p.3) 1 Innovation, Infrastructure, and Organization in New Media Campaigning
Taking Our Country Back

Daniel Kreiss

Oxford University Press

This chapter presents an overview of the historical argument of the book, charting the connections in people, tools, and practice between the campaigns of Howard Dean and Barack Obama. It provides an initial discussion of the origins of the Howard Dean campaign, the work of its former staffers in creating innovations in new media tools and practice, and their subsequent work in Democratic politics, including for the Obama campaign. In doing so, it provides a discussion of the concepts of innovation, infrastructure, and organization, and argues that they provide a new analytical framework for understanding new media campaigns. The chapter then discusses the import of the history here for evaluating networked politics in democratic terms before providing a brief discussion of the methods and chapter overview.

Keywords:   Howard Dean, Barack Obama, innovation, infrastructure, new media campaigns

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