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Taking Our Country Back – The Crafting of Networked Politics from Howard Dean to Barack Obama - Oxford Scholarship Online
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Taking Our Country Back: The Crafting of Networked Politics from Howard Dean to Barack Obama

Daniel Kreiss


This book presents the previously untold history of the use of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political staffers, fieldwork during the 2008 electoral cycle, and archival research, the book follows a group of technically skilled Internet staffers who came together on the Howard Dean campaign and created a series of innovations in campaign organization, tools, and practice. After the election, these individuals founded an array of consulting firms and training organizations and staffed a number of prominen ... More

Keywords: Barack Obama, Howard Dean, campaigns, elections, new media, innovation, infrastructure, consulting

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780199782536
Published to Oxford Scholarship Online: September 2012 DOI:10.1093/acprof:oso/9780199782536.001.0001


Affiliations are at time of print publication.

Daniel Kreiss, author
University of North Carolina-Chapel Hill