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Greening the Red, White, and Blue – The Bomb, Big Business, and Consumer Resistance in Postwar America - Oxford Scholarship Online
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Greening the Red, White, and Blue: The Bomb, Big Business, and Consumer Resistance in Postwar America

Thomas Jundt


Environmentalism arose in response to anxieties and tensions over the growing power of big business that came to light in the 1940s and 1950s. More than ever, powerful corporations and a federal government bent on economic growth were seen by many Americans as threats to human health and the environment. Fallout from atomic testing, air and water pollution, the proliferation of pesticides and herbicides—all connected to the growing dominance of technology and corporate capitalism in American life—led a variety of constituencies to seek solutions in what came to be known as environmentalism. In ... More

Keywords: environmentalism, green consumerism, corporate capitalism, pollution, big business

Bibliographic Information

Print publication date: 2014 Print ISBN-13: 9780199791200
Published to Oxford Scholarship Online: April 2014 DOI:10.1093/acprof:oso/9780199791200.001.0001


Affiliations are at time of print publication.

Thomas Jundt, author
Brown University