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Showcasing the Great ExperimentCultural Diplomacy and Western Visitors to the Soviet Union, 1921–1941$
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Michael David-Fox

Print publication date: 2011

Print ISBN-13: 9780199794577

Published to Oxford Scholarship Online: May 2012

DOI: 10.1093/acprof:oso/9780199794577.001.0001

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Hard-Currency Foreigners and the Campaign Mode

Hard-Currency Foreigners and the Campaign Mode

(p.175) 5 Hard-Currency Foreigners and the Campaign Mode
Showcasing the Great Experiment

Michael David-Fox

Oxford University Press

This chapter shows how the intense pressures of the First Five-Year Plan (also known as the Great Break or Stalin's revolution from above) profoundly affected the agendas and approaches of Soviet cultural diplomacy. The creation of Intourist, the Soviet foreign tourist agency, represented a new emphasis on promoting state interests through the acquisition of hard currency from foreign visits. In other areas, such as Soviet literature and exhibitions directed at foreign audiences, a new campaign mode emphasizing shrill propaganda and short-term political goals came to the fore. The chapter examines the influx of Western technical specialists, engineers, and workers after the onset of the Great Depression. It also highlights the limitations and misconceptions of Soviet internal analyses of the press and cultural life in Western countries during an era when access to foreign publications and information about international developments was strictly restricted.

Keywords:   First Five-Year Plan, revolution from above, Great Break, cultural diplomacy, Intourist, exhibitions, propaganda, technical specialists, Great Depression, information

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