- Title Pages
- Chapter 1 What is this thing called beauty?
- Chapter 2 Captivating faces
- Chapter 3 The measure of facial beauty
- Chapter 4 The body beautiful
- Chapter 5 How the brain works
- Chapter 6 Brains behind beauty
- Chapter 7 Evolving beauty
- Chapter 8 Beautiful landscapes
- Chapter 9 Numbering beauty
- Chapter 10 The illogic of beauty
- Chapter 1 What is this thing called pleasure?
- Chapter 2 Food
- Chapter 3 Sex
- Chapter 4 Money
- Chapter 5 Liking, wanting, learning
- Chapter 6 The logic of pleasure
- Chapter 1 What is this thing called art?
- Chapter 2 Art
- Chapter 3 Descriptive science of the arts
- Chapter 4 Experimental science of the arts
- Chapter 5 Conceptual art
- Chapter 6 The roots of art
- Chapter 7 Evolving minds
- Chapter 8 Evolving art
- Chapter 9 Art
- Chapter 10 The serendipity of art
- Books (that I found useful)
- (p.92) Chapter 4 Money
- The Aesthetic Brain
- Oxford University Press
Our relationship to money is messy, interesting, and relevant to the discussion of pleasure. Most of us are not rational about money. This irrationality comes from at least two sources. First, many of our decisions are more automatic than we like to think. We use quick and dirty shortcuts to make many decisions. These shortcuts probably evolved because they were useful to our ancestors. Second, our decisions are often colored by emotions, both positive and negative.
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