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The Aesthetic BrainHow We Evolved to Desire Beauty and Enjoy Art$
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Anjan Chatterjee, MD

Print publication date: 2013

Print ISBN-13: 9780199811809

Published to Oxford Scholarship Online: January 2014

DOI: 10.1093/acprof:oso/9780199811809.001.0001

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(p.92) Chapter 4 Money
The Aesthetic Brain

Anjan Chatterjee

Oxford University Press

Our relationship to money is messy, interesting, and relevant to the discussion of pleasure. Most of us are not rational about money. This irrationality comes from at least two sources. First, many of our decisions are more automatic than we like to think. We use quick and dirty shortcuts to make many decisions. These shortcuts probably evolved because they were useful to our ancestors. Second, our decisions are often colored by emotions, both positive and negative.

Keywords:   money, pleasure, evolved, rational, emotion

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