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The Aesthetic BrainHow We Evolved to Desire Beauty and Enjoy Art$
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Anjan Chatterjee, MD

Print publication date: 2013

Print ISBN-13: 9780199811809

Published to Oxford Scholarship Online: January 2014

DOI: 10.1093/acprof:oso/9780199811809.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 20 April 2021

Captivating faces

Captivating faces

(p.6) Chapter 2 Captivating faces
The Aesthetic Brain

Anjan Chatterjee

Oxford University Press

How do we decide if media manipulations or other cultural contrivances brainwash us into accepting sometimes impossible standards of beauty? Can responses to beauty be disentangled from the way the media and our culture more generally mold our tastes? Or are these responses hard-wired and universal? Two research strategies help address these questions. The first is to see if people, especially when they are from different cultures, share opinions about beauty. The second is to see if babies, before their awareness has been shaped by culture, respond to beauty and faces in the same way as adults.

Keywords:   beauty, research, hard-wired, universal, face

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