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The Simple Art of Voting – The Cognitive Shortcuts of Italian Voters - Oxford Scholarship Online
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The Simple Art of Voting: The Cognitive Shortcuts of Italian Voters

Delia Baldassarri


Voting distills a complex decision into a deceptively simple action. The electorate faces a messy tangle of parties, leaders, and issues. How is it possible for voters to unravel it all? How do they perceive the political landscape? How, in short, do voters choose? Not only is voting a complex choice, but voters themselves also vary widely in their degree of interest, and involvement in politics. This book provides a new understanding of how voting works by focusing on how choices are made given the cognitive limitations of the human mind and the environment in which decision making takes plac ... More

Keywords: public opinion, cognitive heuristics, political sophistication, Italian politics, human decision making, ideological voter, political disaffection

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780199828241
Published to Oxford Scholarship Online: January 2013 DOI:10.1093/acprof:oso/9780199828241.001.0001


Affiliations are at time of print publication.

Delia Baldassarri, author
Princeton University