An Individual and Reasoned Choice
Chapter 1 draws a profile of the voter as decision maker, the protagonist of a choice. Voting is argued to be a nonrandom yet notdetermined, individual, and reasoned choice. The chapter confronts the more general problem of the rationality of human action, arguing that recent attempts to extend the concept of rationality to incorporate the cognitive limitations and contextual constraints of human decision making have led to a blurred distinction between rational and nonrational action. These considerations form the base of two important aspects of the book. First, the research investigates the reasoning that leads to a particular choice, not the rationality or correctness of that choice. Second, since the rationality of human action can only be defined in relation to the context and the actual capacities of the actor, different individuals might employ diverse decision-making strategies.
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