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The Simple Art of VotingThe Cognitive Shortcuts of Italian Voters$
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Delia Baldassarri

Print publication date: 2012

Print ISBN-13: 9780199828241

Published to Oxford Scholarship Online: January 2013

DOI: 10.1093/acprof:oso/9780199828241.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 08 December 2021

Human Decision Making and Heuristics of Judgment

Human Decision Making and Heuristics of Judgment

(p.32) Chapter 2 Human Decision Making and Heuristics of Judgment
The Simple Art of Voting

Delia Baldassarri

Oxford University Press

Chapter 2 introduces the conceptual developments of the research on human decision making, an important instrument for understanding how individuals make choices in complex situations characterized by uncertainty, incomplete information, and limited time. In particular, we will focus on two different approaches to heuristics, Kahneman and Tversky’s “Heuristics and Biases” research program and Gigerenzer and the ABC Research Group’s “Fast and Frugal Heuristics.” Each is a set of decision-making strategies based on the use of a limited amount of information and simple and quick reasoning algorithms. While both approaches constitute a plausible alternative to rational choice models of decision making, the “Heuristic and Biases” approach relies on a “right answer” and is therefore difficult to apply to the study of political decisions. In deciding who to vote for, who to marry, or where to relocate, there is no right answer. The “Fast and Frugal Heuristics” approach, with its focus on satisfacing choice rather than best choice, is better suited for the study of this type of decision making.

Keywords:   human decision making, rational decision making, cognitive Heuristics, Heuristics and Biases, Fast and Frugal Heuristics

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