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The Simple Art of VotingThe Cognitive Shortcuts of Italian Voters$
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Delia Baldassarri

Print publication date: 2012

Print ISBN-13: 9780199828241

Published to Oxford Scholarship Online: January 2013

DOI: 10.1093/acprof:oso/9780199828241.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 16 January 2022

Heterogeneity of the Decision-Making Processes

Heterogeneity of the Decision-Making Processes

Chapter:
(p.185) Chapter 7 Heterogeneity of the Decision-Making Processes
Source:
The Simple Art of Voting
Author(s):

Delia Baldassarri

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199828241.003.0007

Chapter 7 brings the analytic component of the book to a conclusion, providing further evidence that utilius, amicus, and aliens are guided by distinct heuristics. To a considerable extent, the typology overrides the effect that political factors have in influencing the decision-making process. Specifically, the left-right ideology, candidates for the office of prime minister, and media partisanship do influence voting behavior, but not in the same way for all individuals. Each of these factors has an effect on the vote that varies according to the type of decision-making strategy in question. Ideological considerations mostly drive utilius, while amicus focus their attention on the candidates. Only marginally affected by political factors, aliens mainly rely on occasional cues gathered from their favorite television network.

Keywords:   heterogeneity of decision-making, ideological reasoning, Amicus-hostis judgment criteria, TV-remote effect

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