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Principles of Social Change$
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Leonard A. Jason

Print publication date: 2013

Print ISBN-13: 9780199841851

Published to Oxford Scholarship Online: January 2013

DOI: 10.1093/acprof:oso/9780199841851.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 24 November 2020

Changing the Rules of the Game

Changing the Rules of the Game

(p.1) 1 Changing the Rules of the Game
Principles of Social Change

Leonard A. Jason

Oxford University Press

In the first chapter, some first-hand accounts of how the current health system has failed people are featured. Too often, when tackling a difficult social issue, agents of change focus on a bandage approach to problem solving. The first social change principle is to determine whether the effort is cosmetic and short-term or transformational and a permanent changing of the system that caused the problem. I examine and compare interventions that have produced enduring changes and those that have not. As an example of a more permanent change, I detail the efforts of a suburban Chicago police chief to reduce underage tobacco use. The creation of non-smoking sections that make it more difficult for young people to obtain tobacco have had considerable effects on changing attitudes and behavior toward cigarettes. Although these changes took years to accomplish, the public’s attitude toward smoking has undergone a sea change over the past 40 years.

Keywords:   Tobacco, Second Order Change, Policy Interventions, Community Psychology, Youth Access to Tobacco, Tobacco Settlement

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