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The Rational SouthernerBlack Mobilization, Republican Growth, and the Partisan Transformation of the American South$
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M. V. Hood III, Quentin Kidd, and Irwin L. Morris

Print publication date: 2012

Print ISBN-13: 9780199873821

Published to Oxford Scholarship Online: September 2012

DOI: 10.1093/acprof:oso/9780199873821.001.0001

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A Half-Century of Political Change in the South

A Half-Century of Political Change in the South

(p.14) Chapter 2 A Half-Century of Political Change in the South
The Rational Southerner

M. V. Hood III

Quentin Kidd

Irwin L. Morris

Oxford University Press

This chapter demonstrates the dramatic transformation that occurred over the last half-century in the region by providing a detailed description of the Southern political landscape from the 1950s through the present day. The chapter first examines the increasing success of Southern GOP candidates at the national, state, and substate levels. Next, growth in individual-level identification with the Republican Party using longitudinal survey data is documented. As noted by a number of existing studies, Southern whites were drawn to Republican Party candidates—particularly at the presidential level—before they viewed themselves (or identified) as Republicans.

Keywords:   Southern Politics, GOP candidates, Southern whites, national politics, state politics, substate politics

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