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The Rational SouthernerBlack Mobilization, Republican Growth, and the Partisan Transformation of the American South$
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M. V. Hood III, Quentin Kidd, and Irwin L. Morris

Print publication date: 2012

Print ISBN-13: 9780199873821

Published to Oxford Scholarship Online: September 2012

DOI: 10.1093/acprof:oso/9780199873821.001.0001

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The Strategic Dynamics of Southern Political Change

The Strategic Dynamics of Southern Political Change

Chapter:
(p.54) Chapter 3 The Strategic Dynamics of Southern Political Change
Source:
The Rational Southerner
Author(s):

M. V. Hood III

Quentin Kidd

Irwin L. Morris

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199873821.003.0003

This chapter introduces the theory of relative advantage, a novel framework for explaining the growth of Southern Republicanism. It explains how local strategic dynamics played a decisive and underappreciated role in the development of the Southern Republican Party and the mobilization of the black electorate. The chapter also discusses how the mobilization of African Americans into the Democratic Party challenged the control of the party by conservative whites. As local Republican Party organizations became politically viable, the strategic opportunities that such a change provided made the GOP an increasingly attractive alternative for white conservatives. The theory clearly explains how Republican growth was driven by black mobilization.

Keywords:   mobilization, party organizations, relative advantage, white conservatives

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