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The Rational SouthernerBlack Mobilization, Republican Growth, and the Partisan Transformation of the American South$
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M. V. Hood III, Quentin Kidd, and Irwin L. Morris

Print publication date: 2012

Print ISBN-13: 9780199873821

Published to Oxford Scholarship Online: September 2012

DOI: 10.1093/acprof:oso/9780199873821.001.0001

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An Examination of the Theory of Relative Advantage at the Individual Level

An Examination of the Theory of Relative Advantage at the Individual Level

(p.139) Chapter 7 An Examination of the Theory of Relative Advantage at the Individual Level
The Rational Southerner

M. V. Hood III

Quentin Kidd

Irwin L. Morris

Oxford University Press

This chapter includes individual-level analyses designed to probe the effects of black mobilization at both the mass and elite levels. Using survey data of GOP party activists, we examine the propensity of party activists to have switched parties based on the degree of black mobilization at the county level. Two longitudinal datasets (the American National Election Studies, 1972–2008 and the Southern Focus Polls, 1992–2001) are used to draw inferences about mass partisan identification in relation to black political mobilization. The prevalence of support for the theory of relative advantage at each of the three levels of analysis—the state, substate, and individual—is striking.

Keywords:   black mobilization, party activism, mass partisan identification, black political mobilization

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