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The MoveOn Effect – The Unexpected Transformation of American Political Advocacy - Oxford Scholarship Online
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The MoveOn Effect: The Unexpected Transformation of American Political Advocacy

David Karpf


The internet is facilitating a generational transition within America’s advocacy group system. New “netroots” political associations have arisen in the past decade and play an increasingly prominent role in citizen political mobilization. At the same time, the organizations that mediate citizen political engagement and sustained collective action are changing. They rely upon modified staff structures and work routines. They employ novel strategies and tactical repertoires. Rather than “organizing without organizations,” the new media environment has given rise to “organizing through different ... More

Keywords: internet, interest groups, political advocacy, social movements, netroots, clicktivism, political organizations

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780199898367
Published to Oxford Scholarship Online: September 2012 DOI:10.1093/acprof:oso/9780199898367.001.0001


Affiliations are at time of print publication.

David Karpf, author
Rutgers University