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The MoveOn EffectThe Unexpected Transformation of American Political Advocacy$
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David Karpf

Print publication date: 2012

Print ISBN-13: 9780199898367

Published to Oxford Scholarship Online: September 2012

DOI: 10.1093/acprof:oso/9780199898367.001.0001

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Innovation Edges, Advocacy Inflation, and Sedimentary Organizations

Innovation Edges, Advocacy Inflation, and Sedimentary Organizations

(p.156) 7 Innovation Edges, Advocacy Inflation, and Sedimentary Organizations
The MoveOn Effect

David Karpf

Oxford University Press

Chapter 7 offers a summary of findings and a series of concluding observations regarding the role of technology in American political advocacy. It offers a broader perspective on the intermediary role that the organizational layer of politics plays between elite political institutions and mass political behavior. The concluding observations discuss topics such as the mechanisms that facilitate continual change within the political system (innovation edges and advocacy inflation), the role of new media tools in facilitating new forms of “activated public opinion,” the disruptive challenges posed by the loss of “beneficial inefficiencies,” and the participatory benefits of the sedimentary character of netroots organizations.

Keywords:   internet, netroots, political organizations, political innovation, technological innovation, activated public opinion, beneficial inefficiencies

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