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The Beauty Trade – Youth, Gender, and Fashion Globalization - Oxford Scholarship Online
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The Beauty Trade: Youth, Gender, and Fashion Globalization

Angela B. McCracken


This book takes seriously the frequently maligned and trivialized global beauty economy, just as it has become one of the most important worldwide industries. Through the lens of beauty products, practices, and ideas of youth in Guadalajara, Mexico, the book analyzes whether and how beauty norms are changing in relation to the globalizing beauty economy; who benefits and who loses from beauty globalization; and what this means for gender norms among youth. Weaving together an ethnographic approach to understanding beauty practices, global political economy, and feminist analysis, the book pres ... More

Keywords: beauty economy, globalization, gender, youth, fiesta de quince años, feminism, Mexico, Guadalajara, rite of passage

Bibliographic Information

Print publication date: 2014 Print ISBN-13: 9780199908066
Published to Oxford Scholarship Online: April 2014 DOI:10.1093/acprof:oso/9780199908066.001.0001


Affiliations are at time of print publication.

Angela B. McCracken, author
University of Southern California