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The Beauty TradeYouth, Gender, and Fashion Globalization$
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Angela B. McCracken

Print publication date: 2014

Print ISBN-13: 9780199908066

Published to Oxford Scholarship Online: April 2014

DOI: 10.1093/acprof:oso/9780199908066.001.0001

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Seeing the Global Economy of Beauty Through Gender Lenses

Seeing the Global Economy of Beauty Through Gender Lenses

(p.12) Chapter 1 Seeing the Global Economy of Beauty Through Gender Lenses
The Beauty Trade

Angela B. V. McCracken

Oxford University Press

This chapter outlines a framework for exploring the global political economy of beauty through gender lenses. Outlining four main analytical entry points—the quince años, or “sweet fifteen” celebration for female adolescents (quinceañeras); youth beautification practices; feminist global political economy; and ethnographic inquiry—this chapter establishes the empirical and theoretical tools used throughout the book to understand the global political economy of beauty and how it is shaped by and shapes beautification on the ground. This chapter also provides an introduction to the major sociohistorical events influencing the economic, political, and cultural environment in Guadalajara, Mexico, and the demographics of the participants in the ethnographic inquiry.

Keywords:   gender lenses, quince años, quinceañera, beautification, feminist global political economy, ethnography, Guadalajara, Mexico

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