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The Beauty TradeYouth, Gender, and Fashion Globalization$
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Angela B. McCracken

Print publication date: 2014

Print ISBN-13: 9780199908066

Published to Oxford Scholarship Online: April 2014

DOI: 10.1093/acprof:oso/9780199908066.001.0001

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Beauty and the Quince: A Reproductive Economy View

Beauty and the Quince: A Reproductive Economy View

(p.93) Chapter 4 Beauty and the Quince: A Reproductive Economy View
The Beauty Trade

Angela B. V. McCracken

Oxford University Press

This chapter furthers the argument that beauty economies are global, focusing on the reproductive economy. The key role of the reproductive economy in the quince años is as a conduit for the social reproduction of gendered beauty norms. It also contributes to the reproduction of social hierarchies that privilege masculinities; institutions such as family, culture, and religion; and ideologies of patriarchy, racism, capital commercialization, and individual consumption. Families, particularly mothers and close female relatives, play an important role in guiding quinceañeras in the production of the quince años, and attempt to imbue the tradition with cultural, social, and religious meaning and values. Celebrants contest and negotiate with their families in an attempt to make their quince unique. Youth’s pursuit of originality propels commercialization, individualization, and changes in beautification norms in the quince. Negotiations lead to the reproduction of some norms and values, and to the transformation of others.

Keywords:   reproductive economy, quince años, quinceañera, youth

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