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Technologies of Sexiness – Sex, Identity, and Consumer Culture - Oxford Scholarship Online
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Technologies of Sexiness: Sex, Identity, and Consumer Culture

Adrienne Evans and Sarah Riley


What does sexiness mean today? Has sexiness become something that is bought and sold? What identity effects does a sexiness informed by consumer culture have? This book addresses these questions, off the back of a heightened visibility of “sex,” “sexiness,” and “sexualization” in everyday life. Neoliberal, consumerist, and postfeminist media culture have shaped ways of understanding, embodied by the figure of the choosing, empowered, entrepreneurial consumer citizen-woman, whose economic capital determines feminine success (and failure). Informed by older constructs of privilege (e.g., class, ... More

Keywords: sexiness, sexualization, postfeminism, neoliberalism, consumerism, identity, femininity

Bibliographic Information

Print publication date: 2014 Print ISBN-13: 9780199914760
Published to Oxford Scholarship Online: August 2014 DOI:10.1093/acprof:oso/9780199914760.001.0001


Affiliations are at time of print publication.

Adrienne Evans, author
Coventry University

Sarah Riley, author
Aberystwyth University