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Roadshow!The Fall of Film Musicals in the 1960s$
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Matthew Kennedy

Print publication date: 2014

Print ISBN-13: 9780199925674

Published to Oxford Scholarship Online: January 2017

DOI: 10.1093/acprof:oso/9780199925674.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 24 October 2020

Battle of the Girls

Battle of the Girls

(p.143) Chapter 11 Battle of the Girls

Matthew Kennedy

Oxford University Press

The premiere of Warner Bros.’s Finian’s Rainbow opens chapter eleven. The lovely score was offset by a bizarre plot and sloppy production values. It performs fairly at the box office. Funny Girl was heavily marketed and premiered in the fall of 1968. Under William Wyler’s direction, Barbra Streisand won raves and became an instant movie star. Box office revenue was huge. Fox readied Star! for premiere, but was shocked at public apathy. In stark contrast to Funny Girl, interest in the latest Julie Andrews film was nil. Fox’s Richard Zanuck tried to salvage his expensive project with reediting and even retitling the film Those Were the Happy Times, but nothing clicked. The film sank and left Fox with a huge debt. The chapter concludes with a look at the film landscape of late 1968, revealing why Star! held limited appeal.

Keywords:   Finian’s Rainbow, Francis Ford Coppola, Fred Astaire, Warner Bros, Funny Girl, Barbra Streisand, William Wyler, Star, 20th Century-Fox, Julie Andrews, Robert Wise, Richard Zanuck

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