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Roadshow!The Fall of Film Musicals in the 1960s$
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Matthew Kennedy

Print publication date: 2014

Print ISBN-13: 9780199925674

Published to Oxford Scholarship Online: January 2017

DOI: 10.1093/acprof:oso/9780199925674.001.0001

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“Magnificent Apathy”

“Magnificent Apathy”

(p.208) Chapter 16 “Magnificent Apathy”

Matthew Kennedy

Oxford University Press

Chapter sixteen covers the 1969 Hollywood recession, brought on in part by underperforming musicals. Production was down, and unions reported widespread unemployment. Every studio was experiencing huge losses. Paramount opened its two big post-Paint Your Wagon musicals, and neither did well. On a Clear Day You Can See Forever barely broke even, but Darling Lili was a downright fiasco. It cost the studio many millions of dollars, and iced Julie Andrews’s film career for the next several years. Despite the grim state of the film musical, ABC went ahead with production on Song of Norway, a biopic of Edvard Grieg. Its director, Andrew Stone, was known for directing thrillers, but there was nothing thrilling about Norway. Released as a roadshow, it became a laughably hokey and contrived film that nonetheless earned a modest profit.

Keywords:   Hollywood recession, Paramount, On a Clear Day You Can See Forever, Darling Lili, Julie Andrews, Barbra Streisand, ABC Picture Corporation, Song of Norway, Andrew Stone

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