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The Blessings of Business – Corporate America and the Rise of Conservative Evangelicalism - Oxford Scholarship Online
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The Blessings of Business: Corporate America and the Rise of Conservative Evangelicalism

Darren E. Grem

Abstract

The Book of Matthew cautions readers that “Ye cannot serve God and mammon,” but for at least a century conservative American Protestants have been trying to prove that adage wrong. The Blessings of Business argues that while preachers, activists, and politicians have all helped spread the gospel, American evangelicalism owes its enduring strength in a large part to private enterprise. The book presents a new history of American evangelicalism, demonstrating how its adherents strategically used corporate America—its leaders, businesses, money, ideas, and values—to advance their religious, cultu ... More

Keywords: evangelicalism, conservative, business, corporations, conservatism, corporate culture, Christian business

Bibliographic Information

Print publication date: 2016 Print ISBN-13: 9780199927975
Published to Oxford Scholarship Online: June 2016 DOI:10.1093/acprof:oso/9780199927975.001.0001

Authors

Affiliations are at time of print publication.

Darren E. Grem, author
Assistant Professor of History and Southern Studies, University of Mississippi

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Contents

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Part I How Big Businessmen Shaped Conservative Evangelicalism

Part II How Conservative Evangelicalism Became Big Business

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