Billy Graham, Big Business, and the New Evangelicalism
Focusing on the business elites and ideas behind Billy Graham’s early career, this chapter shows the expanding network of businessmen behind postwar fundamentalism as it transitioned into a more socially engaged, pragmatic, and results-minded form, namely the “new evangelicalism.” Graham is also reinterpreted in this chapter as more than a religious figure but also as a savvy big businessman who used corporate culture to frame, advance, and order his ministry in the 1950s and 1960s. The contributions of businessmen like oil tycoon J. Howard Pew to evangelical startups like Christianity Today magazine and the Billy Graham Evangelistic Association also receive attention in this chapter.
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