What Women Want
What Women Want
Selling Hi-Fi in Consumer Magazines and Film
This chapter considers two magazines, Zonk!! (published in South Africa from 1948), and Bingo, (published Dakar and Paris from 1953). The home listening technologies regularly featured in these magazines gendered domestic space at a critical world-historical moment for nationalist, antiapartheid and U.S. civil rights movements after the Second World War. Mirroring black American consumer magazines like Ebony, illustrated magazines gained popularity in South Africa and Senegal from the 1950s, intersecting with other media forms like the musical film Zonk!!, radio, L.P. records, and more . The chapter argues that projections of glamour and worldliness in these magazines and their allied formats exceeded lived experience, opening the sheen of modernity to critique as women discovered the gap between the fetishized surfaces of modernity and the corrosive experiences of colonialism, racism, and patriarchy.
Keywords: magazines, consumption, advertising, feminism, South Africa, Senegal, Zonk, Bingo
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