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Africa in StereoModernism, Music, and Pan-African Solidarity$
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Tsitsi Ella Jaji

Print publication date: 2014

Print ISBN-13: 9780199936373

Published to Oxford Scholarship Online: April 2014

DOI: 10.1093/acprof:oso/9780199936373.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 07 March 2021

What Women Want

What Women Want

Selling Hi-Fi in Consumer Magazines and Film

(p.111) 4 What Women Want
Africa in Stereo

Tsitsi Ella Jaji

Oxford University Press

This chapter considers two magazines, Zonk!! (published in South Africa from 1948), and Bingo, (published Dakar and Paris from 1953). The home listening technologies regularly featured in these magazines gendered domestic space at a critical world-historical moment for nationalist, antiapartheid and U.S. civil rights movements after the Second World War. Mirroring black American consumer magazines like Ebony, illustrated magazines gained popularity in South Africa and Senegal from the 1950s, intersecting with other media forms like the musical film Zonk!!, radio, L.P. records, and more . The chapter argues that projections of glamour and worldliness in these magazines and their allied formats exceeded lived experience, opening the sheen of modernity to critique as women discovered the gap between the fetishized surfaces of modernity and the corrosive experiences of colonialism, racism, and patriarchy.

Keywords:   magazines, consumption, advertising, feminism, South Africa, Senegal, Zonk, Bingo

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