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Multilingualism and the Periphery$
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Sari Pietikainen and Helen Kelly-Holmes

Print publication date: 2013

Print ISBN-13: 9780199945177

Published to Oxford Scholarship Online: May 2013

DOI: 10.1093/acprof:oso/9780199945177.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 27 November 2021

Tourism and Gender in Linguistic Minority Communities

Tourism and Gender in Linguistic Minority Communities

(p.55) Chapter 4 Tourism and Gender in Linguistic Minority Communities
Multilingualism and the Periphery

Joan Pujolar

Oxford University Press

This chapter examines how gender ideologies and relations are projected onto representations of Welsh language and identity in tourism. The chapter does this through a case study of the recent development of the tourism infrastructure of a Welsh town in which a group of local women played a key role. The case allows for the exploration of intersecting dimensions of peripherality because heritage discourses draw upon representations of tradition and the nation that are heavily gendered and this takes place in the context of the economic restructuring of rural areas. Heritage discourses, the chapter argues, reproduce the classic ideological divisions of modernity and thus construct specific hierarchies and centre-periphery relations in terms of gender and ethnicity. However, as women and linguistic minorities increasingly participate in tourism development in their communities, local actors can also find room to develop alternative discourses that challenge gender hierarchies and produce cosmopolitan representations of minority identities.

Keywords:   gender, heritage, tourism, linguistic minorities, Wales, nationalism, modernity, intersectionality

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