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Multilingualism and the Periphery$
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Sari Pietikainen and Helen Kelly-Holmes

Print publication date: 2013

Print ISBN-13: 9780199945177

Published to Oxford Scholarship Online: May 2013

DOI: 10.1093/acprof:oso/9780199945177.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 27 October 2021

‘Translation in Progress’

‘Translation in Progress’

Centralizing and Peripheralizing Tensions in the Practices of Commercial Actors in Minority Language Sites

(p.118) Chapter 7‘Translation in Progress’
Multilingualism and the Periphery

Helen Kelly-Holmes

Oxford University Press

The Irish language can be seen as a privileged minoritized language; as something that is both central and peripheral to everyday life in Ireland. The designated Irish-speaking/bilingual Gaeltacht regions illustrate well this periphery-centre complexity: they are geographically peripheral, yet central to the conception of Irish as a ‘living’ language and act as a core resource for the rest of the country. ‘Balanced’ Irish-English bilingualism has been rewarded since the foundation of the state in educational and official domains. However, in recent years, there has been a valorization of a more ‘unbalanced’ bilingualism (cf. Jaffe 2006) in domains which were previously the preserve of English only. Peripheral multilingualism as practised by the tourism and crafts sector in Gaeltacht regions is both part of these wider trends and evidence of individual acts of sign-making. This chapter explores the tensions that emerge in such practices between centralizing and peripheralizing norms and ideologies.

Keywords:   Irish, bilingualism as added value, bilingualism, minority language spaces, marketing, normalization

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