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Sampling Media$
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David Laderman and Laurel Westrup

Print publication date: 2014

Print ISBN-13: 9780199949311

Published to Oxford Scholarship Online: April 2014

DOI: 10.1093/acprof:oso/9780199949311.001.0001

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Thinking through Sampling, Literally

Thinking through Sampling, Literally

(p.228) 16 Thinking through Sampling, Literally
Sampling Media

Laurel Westrup

Oxford University Press

This chapter examines a recent sampling genre, the “literal video.” Literal videos sample MTV-era music videos and pair them with new lyrics that comment “literally” on what happens in the video. This chapter remixes discussion of literal video texts with several “literal” definitions of sampling from the Oxford English Dictionary to generate a dialogue between sampling texts and contexts, discourse and practice. The chapter works through four main ways of understanding sampling: sampling as selection and evaluation, sampling as deconstruction, sampling as copying, and sampling as illustration. In working through these distinct, though interrelated, discursive possibilities, the chapter touches on the possibilities and limitations of sampling in relation to formalism, cultural critique, copyright, and convergence culture. What emerges from this discussion is not only a deeper understanding of sampling practices but also the suggestion that we use sampling as a critical methodology for media studies and media practice.

Keywords:   sampling, literal video, music videos, Dustin McLean, David A. Scott Jr, deconstruction, convergence culture, YouTube, copyright, formalism

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