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Tweeting to Power – The Social Media Revolution in American Politics - Oxford Scholarship Online
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Tweeting to Power: The Social Media Revolution in American Politics

Jason Gainous and Kevin M. Wagner


Using theory and data from leading online social media, Gainous and Wagner illustrate how platforms such as Twitter and Facebook are bypassing traditional media and creating a new forum for the exchange of political information and campaigning. Beginning with a strong theoretical foundation grounded in political, communications, and psychology literature, this book examines the effect of online social media on how people come to learn, understand, and engage in politics. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, ... More

Keywords: Twitter, technology and politics, Internet, social media, political behavior, political communication, elections, media and politics, political psychology

Bibliographic Information

Print publication date: 2013 Print ISBN-13: 9780199965076
Published to Oxford Scholarship Online: January 2014 DOI:10.1093/acprof:oso/9780199965076.001.0001


Affiliations are at time of print publication.

Jason Gainous, author
University of Louisville

Kevin M. Wagner, author
Florida Atlantic University